Digital Marketing Training Week 13 Steps to Article Marketing
Task 13: 3 Steps to Article Marketing This week, spend a few hours to create a successful article marketing strategy for your web business. Why is this important? ▪ It is an effective, inexpensive way of brand and link building. ▪ It builds fresh content for your site that helps you rank higher in search engine results. ▪ Articles create an additional informational resource for your site visitors. ▪ Other sites can link to your content thus bringing in a unique and natural link profile to your website. Step #1: Publish Content on Your Site Ask your web developer to include a blog page on your site. ▪ This must be hosted on your main website and not on a separate one. ▪ Have a link to your blog page on your home page or provide a preview of the recent article topics in a corner of your home page. Research trending keywords that relate to your products, services or industry concepts in...