Digital Marketing Training Week 7 Create SEO-Friendly Site Content
Task 7: Create SEO-Friendly Site Content This week, take a few hours to create search engine friendly website content. Why is this important? Website content plays an important role not just in educating the user of your business but in helping search engines rank your site higher in search engine results. The structure of the content, the usage of anchor text, inclusion of keywords and keyword consistency plays a key role in determining your site’s SEO. Step #1: Keyword Research Focus your website content around two to three short-tail keywords (not more than two words) and two to three long-tail keywords (from four to five words). ▪ Short-tail keywords have a lot of competition, for example wedding gowns ▪ Long-tail keywords, otherwise known as ‘money keywords,’ are the ones that lead to conversion. Anyone searching for long-tail key phrases, such as wedding gown store Los Angeles is ultimately serious about buyi...