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Task 7: Create SEO-Friendly Site Content This week, take a few hours to create search engine friendly website content. Why is this important? Website content plays an important role not just in educating the user of your business but in helping search engines rank your site higher in search engine results. The structure of the content, the usage of anchor text, inclusion of keywords and keyword consistency plays a key role in determining your site’s SEO. Step #1: Keyword Research Focus your website content around two to three short-tail keywords (not more than two words) and two to three long-tail keywords (from four to five words). ▪  Short-tail keywords have a lot of competition, for example  wedding gowns ▪  Long-tail keywords, otherwise known as ‘money keywords,’ are the ones that lead to conversion. Anyone searching for long-tail key phrases, such as  wedding gown store Los Angeles  is ultimately serious about buyi...

Task 6: Insert Keywords in Your Content This week, take one hour to ensure that your website’s most important keywords are inserted in all the right places. Why is this important? You can tell the search engines what your most important keyword (or keyword chain) is by consistently positioning your keyword in the right places on your site. This helps search engines return your site when a user’s search matches your keyword. For example, if your main keyword is  best tile shop NYC  a user searching for the  best tile shop in NYC  will easily come across your site in search results (provided other SEO factors are in place). Checklist: Since last week’s email you have hopefully now chosen a combination of three to four keywords for each page of your website. Now we will show you how to use those keywords consistently. NOTE: For each page, pick a main keyword out of the chosen keywords. This will be consistently shown on the variou...