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Task 8 : Website Usability Checklist This week, take a few hours to check whether your website has essential usability factors. Why is this important? Providing rich user-experience on your website not only helps your site visitors feel comfortable using your site, but also improves your site’s SEO and conversion rates. Checklist: Go through the website usability checklist given below and assess the usability of your website in accordance with it: ▪  Optimize page speed WooRank  Website Review allows you to test your web page load time as well as page size; two deciding factors of your page speed. See this sample test shown below: Check Your Website's Page Size and Load Time on WooRank Website Review Your website must load in 2 seconds or less, otherwise you might be missing out on precious web traffic. Google gives a  list of factors  that affects page speed loading time. WooRank helps you identi...

Task 6: Insert Keywords in Your Content This week, take one hour to ensure that your website’s most important keywords are inserted in all the right places. Why is this important? You can tell the search engines what your most important keyword (or keyword chain) is by consistently positioning your keyword in the right places on your site. This helps search engines return your site when a user’s search matches your keyword. For example, if your main keyword is  best tile shop NYC  a user searching for the  best tile shop in NYC  will easily come across your site in search results (provided other SEO factors are in place). Checklist: Since last week’s email you have hopefully now chosen a combination of three to four keywords for each page of your website. Now we will show you how to use those keywords consistently. NOTE: For each page, pick a main keyword out of the chosen keywords. This will be consistently shown on the variou...