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Task 7: Create SEO-Friendly Site Content This week, take a few hours to create search engine friendly website content. Why is this important? Website content plays an important role not just in educating the user of your business but in helping search engines rank your site higher in search engine results. The structure of the content, the usage of anchor text, inclusion of keywords and keyword consistency plays a key role in determining your site’s SEO. Step #1: Keyword Research Focus your website content around two to three short-tail keywords (not more than two words) and two to three long-tail keywords (from four to five words). ▪  Short-tail keywords have a lot of competition, for example  wedding gowns ▪  Long-tail keywords, otherwise known as ‘money keywords,’ are the ones that lead to conversion. Anyone searching for long-tail key phrases, such as  wedding gown store Los Angeles  is ultimately serious about buyi...

Task 8 : Website Usability Checklist This week, take a few hours to check whether your website has essential usability factors. Why is this important? Providing rich user-experience on your website not only helps your site visitors feel comfortable using your site, but also improves your site’s SEO and conversion rates. Checklist: Go through the website usability checklist given below and assess the usability of your website in accordance with it: ▪  Optimize page speed WooRank  Website Review allows you to test your web page load time as well as page size; two deciding factors of your page speed. See this sample test shown below: Check Your Website's Page Size and Load Time on WooRank Website Review Your website must load in 2 seconds or less, otherwise you might be missing out on precious web traffic. Google gives a  list of factors  that affects page speed loading time. WooRank helps you identi...